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Matthew Schultz is a multi-instrumentalist, producer, singer and performer who started out playing guitar in Chris Daughtry’s first band. He has already made a strong impact on the music industry with his previous releases. His first single, Money or Me, was produced by Armando Guarnera and earned him a nomination at the 2013 EOTM Awards, as well as one for best new male artist. He followed this up with Crazy Heart (ft. Alessia Guarnera) in 2014, then in 2015 he released We Own The Night (feat. Jim Jones).
This latest release follows on from the Promise For Keeps single in January, as well as the remix which featured the Jamaican reggae singer Gyptian. He had crossover success in 2010 when his song Hold Yuh reached 91 in the Billboard Hot 100, followed by an album of the same name which reached number 2 in the Billboard Reggae charts. Hold Yuh went on to become a chart hit worldwide.
All Night Long also features another member from the Yard Style Entertainment stable, the performer and producer Rico Tayla. Rico grew up in several communities including Kingston, Portmore and New York, raised in a musical household. He regards his influences as Bounty Killer, Kanye West and Bob Marley, amongst others, and has produced and mixed records for Gyptian, I Octane, British R&B songstress Keisha White and grime legend Wiley.
This track continues on from the last release stylistically; it fuses reggae, dancehall and Afro Beat with EDM to create a truly cutting edge sound. Produced to a very high standard by JJ Sizzle, Johnny Thomas Jr. and Matthew Schultz it features some mind bending vocal effects that give it an almost futuristic vibe.
It starts with pulsing, filtered synths and the lead vocal sets the mood instantly: “When you start feeling that buzz all through your body…..you know you can’t hide it”. The verse has a lilting, reggae-tinged rhythm, then hits a solid four-to-the-floor EDM groove on the epic chorus. Built around a simple, naggingly catchy vocal refrain, the effects-laden vocals are interspersed with short spoken lines that form another hook throughout the rest of the track.
The second verse offers a different, more rhythmic and infectious vocal melody to the smooth melody of the first verse, followed by the chant of “DJ, please turn it up” on the bridge amongst some wild pitch-shifting production effects. After the second chorus, Rico Tayla delivers an entertaining cameo rap, (“When we party, we party hard, Kingston, Jamaica, the party yard…..”) before all the hooks of the track combine for the final choruses.
Overall, this is another slam dunk of an EDM/dancehall track by Matthew Schultz and his talented cohorts. Tailor made for the dancefloor, and produced with its finger on the pulse, Schultz and Gyptian provide great vocals and Rico Tayla makes a fine contribution. This is going to make waves in the clubs and could go on to become the feel good song of the summer, as well as an instant hit in the meantime.