Please Log In or Register to AIRPLAYBUZZ
Brocarde was born in a rural village that can be found in
Oxfordshire in the United Kingdom. She discovered her love for
performing and storytelling as a young girl, when she would write
poems and plays and perform them while dripping in beads from her
Nan’s closet. Even back then, there was always an affinity between
her outfits and how they helped bring her stories to life. After
burying her head in far too many books, and memorizing the whole
of the “The Sound of Music” soundtrack, she started to learn how
to sing opera in the hope of getting a better role than just the
teddy bear in the school play.
Although she never achieved that specific goal, she was bitten
with the performing bug and made it her mission to audition and
perform wherever possible; even if uninvited. Her school years
weren’t her favorite years. Her creative energy and unruly
tenacity made her stand out in a way that other people didn’t
always warm to, and when she was sitting alone in the corner of
the playground she used to escape into the magical world of the
stories she was writing.
As a young woman with so much to say, she wanted to bring her
poetry and words to life. Even as a teenager her words were dark,
emotional, hard-hitting and gritty, and a stark contrast to the
bubblegum, mainstream, “…Baby One More Time” road she kept being
lead down. As a reluctant pop princess, the crown didn’t fit, as
hard as she tried. She even be-dazzled herself my making her own
gowns and jewelry. Candy jewelry in-fact. She adorned herself
with rows and rows of beads that looked like sweets; not too
dissimilar to the ones she had found in her Nan’s closet as a
young girl. Like all of her stage clothes, she handmade these
beads in her bedroom, and it wasn’t long before her jewelry
began attracting attention. Girls would offer to buy the bracelets
off of her wrists and she’d return home each evening with a
handbag stuffed full of custom orders.
Excited by the independence this gave her, she flung her heart
into making and fulfilling orders and launched her jewelry brand
officially. It wasn’t long before word spread and her designs were
spotted on Lady Gaga and Katy Perry. Riding the crest of the wave,
she spent every waking hour making jewelry in the hope that the
company would give her a platform to launch her music.
The bigger the company grew, the more its ethos escaped her.
Initially, it was about selling quirky accessories, which at the
time were unique and celebrated individualism, but as its
celebrity following grew, the brand lost its heart. Brocarde
became increasingly frustrated and felt as though she were
encouraging people to dress like their idols instead of inspiring
them to find their own personal style, which was a message she
felt passionate about. As a member of over-thinkers anonymous, she
concluded that there were a million miles between who she was as a
person and what her brand had come to represent. The brand did
provide her with a platform to launch music, but not the kind that
cuts into your soul, not the kind that made her feel alive. So
before she drowned in a sickly, sticky vat of bubblegum, she
decided to burst her own bubble.
The bubble-bursting wasn’t pretty. Brocarde became increasingly
frustrated with celebrity culture – and popular culture in general
– so her only option was to destroy the monster she had created.
She closed the jewellery company and never looked back. She went
to LA to finish the album she had started and discarded every song
that she had previously written. Brocarde made a promise to
herself that she would never compromise her vision, and to never
be filtered for commercial success.
During her time in the studio, her love for making clothing
continued. Brocarde is one of those girls who shudders at the
thought of looking like everybody else, so she’s always had a
natural desire to create her own uniform. At this point in her
life she was unshackled, supercharged and sassy as hell, so she
created a brand called Twisted Bitches. It was tongue in cheek,
unapologetic and a girl cult where women could celebrate each
other and find empowerment. She created t-shirts with slogans like
“Pussy Power” and “No Fucks Given”. Her designs were modeled by
rainbow haired girls and embraced by the “alternative” community,
after being stocked on Dolls Kill. It was a liberating time but
once again Brocarde felt like she had more to bring to the table
than just a kick-ass agenda, and as the writing of her album
progressed, her personal voice developed a depth and romanticism
that she wanted to transpire in her clothing design. Everything in
Brocarde’s life finally had the same agenda, so it was the ideal
time to create a clothing line using her own name. The collection
would feature garments with her lyrics and poetry embroidered onto
them. If you stop to analyze Brocarde’s personal style it is
vintage inspired; she’s an old soul, she gravitates towards
velvets, rich colors and feminine details. These are all elements
that exist in her personal clothing collection. The way the brand
can combine her love for writing and style excites Brocarde and
has opened an all-encompassing world of creativity.
The first song Brocarde wrote in LA was “Last Supper”. The song
and her vision for it existed long before she stepped foot inside
a recording studio and every tiny detail was alive inside her
head, from the video concept to the clothing she would be wearing.
The song tackles her personal experiences with celebrity culture.
It begs the listener to question their relationship with social
media and loved ones, and it asks the all-important question “What
will you consume at your last supper?”. The video, written and
directed by Brocarde takes the viewer on an uncensored journey and
tackles a host of controversial issues such as cannibalism,
religion and abuse of power, which leaves them open for
interpretation and discussion. It’s a twisted fairytale with a
haunting darkness that’s usually only present in horror movies.
Brocarde approaches music in a different way. She is genre less.
She uses instrumentation to capture the emotion in her words. She
straddles a multitude of worlds; her vulnerable, fragile side is
captured by an orchestra of delicately plucked strings; her full
throttle sass makes you stand up at taking note, and her angst and
frustration marry with the heavy metal undertones. Brocarde is
cinematic, captivating and an artistic storyteller.